Honduras Playground

A compelling piece showcasing the power of a team coming together for good.

Client

American Airlines

Location

Honduras

Date

February 2023

Awards

Silver Telly Award for Social Responsibility - Branded Content

Production Story

One thing American Airlines does outside of flying airplanes - is builds playgrounds in various communities throughout the country and now, the continent, as part of their Let Good Take Flight programs. For the first time, in February 2023, American Airlines built a playground internationally, in a community where they fly.

Often times, the Filmiamo team is asked to seamlessly assimilate with a team to capture a story. In this case, the team was a group of 20+ American Airlines employees who volunteered their time to build a playground in an underprivileged community in Honduras, in partnership with Honduras Compassion Partners.

Filmiamo flew down to Honduras alongside the team, and followed along while the team tore down a previous playground and rebuilt an entire playground for the community over the course of a few days, while also helping with feeding programs in the local community. Most members of the team had not met each other prior to the trip but by the end, worked together like they had been together for years. We had the pleasure of witnessing this bond - and were honored to capture it.

Filmiamo combined video and drone footage, with interviews captured onsite, to tell this compelling story. This was utilized on American's social media platforms.

Team

Videographer - Luke Rafferty
Producer - Hannah Rafferty
Editor - Hannah Rafferty

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